LivOn Labs™ is a supplemental vitamin company that has s strong digital presence on social media, and they reached out for asset creation of their product (boxes and packets) in the categories of lifestyle, Winter themed, and hero images.
![[IMG_2256.jpeg]]
I was given the freedom to pitch compositions and themes with sketches that would go through a round of approval and feedback.
These images were mainly used for Instagram posts, and the 3D sets were constructed to allow for products to be changed out as needed.
![[IMG_2728.jpeg]]
During winter, a series of renders were requested to be used in conjunction of other photography with a Christmas countdown.
![[IMG_2730.jpeg]]
Engagement with these renders was high (due to engagement from their giveaways and questions posed to followers), with a few posts performing above typical Winter time expectations.
![[IMG_2731.jpeg]]
![[IMG_2737.jpeg]]
One common request was for additional caustics to be used due to a trend found that glimmering lights with reflections and glass materials performed well and fit the brand guidelines.
![[IMG_2735.jpeg]]![[IMG_2738.jpeg]]
Assets used for images:
- [Unsplash](https://unsplash.com/) for Stock Photography Backgrounds
- [Blender](https://www.blender.org/) used for 3D Modeling, Layout, and Rendering
- [Blenderkit](https://www.blenderkit.com/) used for materials and secondary models